How to use video in HTML Email Templates

How to use video in HTML Email Templates

Decorative and rich templates can be offered with HTML Email. Elements of interactive media can be included within the HTML email templates also. In addition, animated gifs to the button for call to action button can be utilized also. CSS styles and HTML mark-ups can be included also within the mails.

Plain Text Mail Vs HTML Email

In comparison to the plain text email, images and videos can be added in the HTML email templates. By looking at the sample templates, you may able to know how your email may look like finally.

Formatting of the plain text may not be good enough to engage the customers. If you look at the HTML email then you may find that it has been well distributed in couple of columns. Footers and links may be included on the occasion also. Visual appeal of the email is certainly more.

How to grab the attention of user with video

HTML email templates that offer video to the recipients also can be used to attract the user. In case of an event or product launch, these videos can be included in the email. Powerful message can be delivered in the process. Impact of these messages is quite high also. However, video may be disabled in case of JavaScript and Flash. Therefore, you must be aware about this. Including the video within the HTML email can be a little tricky.
Following tips can be used to include the video and avoid issues in the future.

Tips 1:

From the video, a still can be taken in order to link it with the video in another location. In this way, the entire video can be seen without any hassle.

For the proper representation of the video, apt image must be chosen. By looking at the image, readers may be enticed to watch the entire video. Screen shot of the image must be taken on the occasion and it can be added to the HTML email templates easily. Relevant data and location address must be added on the occasion also. Later on, the link must be added to the mail also.

Tips 2:

Text link of the video can be used to direct the viewer through the mail. These links can be added within the HTML Email Templates easily. As a result, the mail can be loaded quickly. Use of the image for the video may not be good enough some time. Therefore, it is always better to go with a text link. It is an effective method without any doubt. On the occasion, short description regarding the video can be offered also in the mail. So the text can be used also to hyperlink with the video also. Power of the image may not be seen at the time. However, message can be delivered safely.

Tips 3:

Animated GIF file from the video can be created that can be included easily within the mail. Similar effect of the image is generally seen with the animated GIFs. It may not be similar to the Flash or JavaScript which allows the email to include the real video. However, sounds may not be heard on the occasion. It may be just video image. As a result, spirit of the video cannot be captured accurately. However, issues with the disabling messages can be noticed at the time also. Still, it is always better to use images, videos and links with the mail. Small clips of the video must be added on the occasion. As a result, lot of time may not be wasted for the purpose of loading the video. Viewers may not be deterred on the occasion.

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